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Monday, April 5, 2010

Virtual Essay – Richard Avedon

The photographer that I have chosen to work on is Richard Avedon. He was able to create instantly iconic and memorable images. Professional photographer called him the number one most influential photographer of all time. Avedon is most known for his fashion photographs and portraits, Andy Grundberg said that, "his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century." Avedon became the first staff photographer for The New Yorker in 1992 . He has won many awards for his photography, including the International Center of Photography Master of Photography Award in 1993, the Prix Nadar in 1994 for his photobook Evidence, and the Royal Photographic Society 150th Anniversary Medal in 2003.

Now we will be looking at some photographs from other photographers that were inspired by Richad Avedon and have many similarities to his work.
In the following photograph we see that this fashion photographer is shooting cars as well as models of course. This photographer used a van to capture the motion wind causes implies motion which is the perfect motion for a car shoot.

Photographer: Noah Fallis

The next photograph is a wedding photo taken in central park New York City.


Photographer: Michael Creagh

The similarities with these two photographs compared to the works of Avedon is that he didn’t conform to the standard technique of taking fashion photographs, where models stood emotionless to the camera. Instead, Avedon showed models full of emotion and many times in action. Both these photographs above are just like that in motion, the photographers wanted to capture more then just a still face.

This fashion photograph is very inspired of Richard Avedon. This was a magazine fashion shoot photograph that has earned Michael Creagh a nomination with the 4th Annual Black and White Spider Awards in the category of Fashion in January 2009. It is a photograph with the subject in motion as you see the model in the middle of a jump which Avedon was famous for capturing motion. Other techniques that Richard Avedon used in high fashion shoots were his use of strobe lights in fashion as well as the white background. Theses are all elements that Micheal Creagh uses in this particular photograph as well.


Photographer: Michael Creagh

In this next photograph is from Le Pink Lingerie Autumn Winter 2010 Campaign. This photo shoot was taken in the middle of the woods beside a cabin and here we see the model walking away with the clothing or lingerie very much in display. This is very important in a fashion shoot because all though the subject is important the number one concern must be the clothing. As in Avedon’s work we see that his portraits are easily distinguished by their minimalist style, where the person is looking squarely in the camera just like the subject in this photograph is doing as well.

Photographer: Michael Creagh

The last photograph here is more of a portrait which Richard Avedon was also very famously known for. This photograph was from a photo shoot taken on the sandy beaches of Windward side of Oauh. This photograph was taken in black and white with the subject looking off into the sunlight. The use of light as well the use of black and white photography to convey drama through the contrast in color was used by both these photographers. Avedon was always interested in how portraiture captures the personality and soul of its subject with the use of black and white photography. What made Avedon so different from other photographers was that he would produce images revealing aspects of his subject's character and personality that were not typically captured by others.

Photographer: Fierce Ecseki

References

http://www.professionalphotographer.co.uk/magazine/photographic-inspiration/100-most-influential-photographers-of-all-time

Grundberg "Richard Avedon, the Eye of Fashion, Dies at 81. the New York Times, October 1, 2004

PBS American Masters, Richard Avedon: Darkness and Light, Directed by Helen Whitney, 1995

http://en.wikipedia.org/wiki/Richard_Avedon

http://michaelcreagh.wordpress.com/

http://www.noahfallis.com/photographer/calgary-fashion/fashion-photographer-zrauto-01.php

http://ferenc.biz/dramatic-black-and-white-sunrise-portraits-with-elise-on-sandy-beach/